Retail Trade Industry
How pop 'n' mom stores regained their share of market through targeted e-campaigns?
Nearly 64% of retailers invested to get their data back in shape by adding email intelligence and acquiring target prospect profiles. This enabled them to send out personalized and location-based targeted email campaigns to a huge audience.Apart from increase in e-sales, the retailers enjoyed more walk-in buyers in their brick 'n' mortar stores. Retailers reported a huge leap in profits and revenue throughout the campaign cycle.